Turning Happy Clients into Referral Engines

The Referral Multiplier Effect with Terry Parham Jr

Episode 093: On this week’s episode of The Connected Advisor, I speak with Terry Parham Jr, Co-Founder, Wealth Advisor, CFO, and CCO at Innovative Wealth Building. Terry joined the financial services industry in 2011 and has held positions as a Financial Planner, Corporate Trainer, and District Manager.

In this episode, we dive into the power of referrals and how a structured approach can lead to exponential growth. Terry shares his strategy, which combines confidence and competence to generate consistent client introductions. We also explore how technology transforms client engagement, onboarding, and financial planning.

Key Takeaways

  • Confidence and competence play a key role in gaining client referrals.

  • Asking for referrals in a way that aligns with your personality increases effectiveness.

  • Creating a streamlined process makes it easy for clients to introduce new prospects.

  • Leveraging technology enhances efficiency, from onboarding to financial health assessments.

Quotes

"Educating is like teaching someone how to fish so they can feed themselves and their family forever." ~ Terry Parham Jr

"The biggest thing I learned about getting referrals is that you have to provide value." ~ Terry Parham Jr

"By getting referrals from your new clients and then getting referrals from those new clients, you have an unlimited stream of people you can help if you just systematize the process and follow the process." ~ Terry Parham Jr

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Kyle Van Pelt