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Pumpkin Spice: Why the Future of Wealth Management Will Ask You to Create a Category

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Aug 29, 2026

Pumpkin Spice: Why the Future of Wealth Management Will Ask You to Create a Category

How a bottom-of-the-list idea became an asset class.

Jud Mackrill
Jud Mackrill
The One Thing Spirit Airlines Never Charged For

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Aug 22, 2026

The One Thing Spirit Airlines Never Charged For

A bankruptcy judge put a price on 34 years of Spirit's institutional memory. Your firm holds the same asset, and fifteen vendors are holding the keys.

Jud Mackrill
Jud Mackrill
The Trees We Build Around

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Sep 5, 2026

The Trees We Build Around

Why the most transformative work is built around the people that are already there

Jud Mackrill
Jud Mackrill

The Rising Tide

The Rising Tide is a weekly newsletter by Jud Mackrill that helps financial advisors, wealth executives, and fintech innovators make sense of a changing industry—and seize the momentum. Each issue is packed with sharp insights, strategic commentary, and real stories from the frontlines of wealth management, all delivered in a clear, compelling voice. Whether it’s data strategy, advisor tech, leadership, or client experience, The Rising Tide brings you practical ideas to help your business grow and your thinking stay ahead. Written by someone who’s built and advised the biggest names in wealth management, The Rising Tide isn’t theory—it’s a signal. Subscribe to ride the wave, not get swept up by it.

Pick Two.

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Aug 15, 2026

Pick Two.

Embracing a New Paradigm for Achievement

Jud Mackrill
Jud Mackrill
The Autonomy Spectrum

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Aug 8, 2026

The Autonomy Spectrum

Ask, Operate, Automate, Delegate — the four rungs of AI, and how to tell which one your firm is actually standing on.

Jud Mackrill
Jud Mackrill

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Archive

The Trees We Build Around

/

Sep 5, 2026

The Trees We Build Around

Why the most transformative work is built around the people that are already there

Jud Mackrill
Jud Mackrill
Pumpkin Spice: Why the Future of Wealth Management Will Ask You to Create a Category

/

Aug 29, 2026

Pumpkin Spice: Why the Future of Wealth Management Will Ask You to Create a Category

How a bottom-of-the-list idea became an asset class.

Jud Mackrill
Jud Mackrill
The One Thing Spirit Airlines Never Charged For

/

Aug 22, 2026

The One Thing Spirit Airlines Never Charged For

A bankruptcy judge put a price on 34 years of Spirit's institutional memory. Your firm holds the same asset, and fifteen vendors are holding the keys.

Jud Mackrill
Jud Mackrill
Pick Two.

/

Aug 15, 2026

Pick Two.

Embracing a New Paradigm for Achievement

Jud Mackrill
Jud Mackrill
The Autonomy Spectrum

/

Aug 8, 2026

The Autonomy Spectrum

Ask, Operate, Automate, Delegate — the four rungs of AI, and how to tell which one your firm is actually standing on.

Jud Mackrill
Jud Mackrill
The One-Page Firm

/

Aug 1, 2026

The One-Page Firm

A Silicon Valley engineer solved recipe design in 2004. The internet ignored it for 22 years. There's a reason, and it applies to your firm.

Jud Mackrill
Jud Mackrill
Ashtrays on Airplanes

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Jul 25, 2026

Ashtrays on Airplanes

The FAA still requires an ashtray on a plane where nobody can smoke. There's a reason, and it applies to your firm.

Jud Mackrill
Jud Mackrill
22 to 7 - The Importance of Progress

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Jul 18, 2026

22 to 7 - The Importance of Progress

From 22 hours to under 7. The record fell because swimmers shared what they learned. The families we serve need us to do the same.

Jud Mackrill
Jud Mackrill
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The Rising Tide

The Rising Tide is a weekly newsletter by Jud Mackrill that helps financial advisors, wealth executives, and fintech innovators make sense of a changing industry—and seize the momentum. Each issue is packed with sharp insights, strategic commentary, and real stories from the frontlines of wealth management, all delivered in a clear, compelling voice. Whether it’s data strategy, advisor tech, leadership, or client experience, The Rising Tide brings you practical ideas to help your business grow and your thinking stay ahead. Written by someone who’s built and advised the biggest names in wealth management, The Rising Tide isn’t theory—it’s a signal. Subscribe to ride the wave, not get swept up by it.

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