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The One Thing Spirit Airlines Never Charged For

Aug 22, 2026

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3 min read

The One Thing Spirit Airlines Never Charged For

A bankruptcy judge put a price on 34 years of Spirit's institutional memory. Your firm holds the same asset, and fifteen vendors are holding the keys.

Jud Mackrill
Jud Mackrill
Pick Two.

Aug 15, 2026

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3 min read

Pick Two.

Embracing a New Paradigm for Achievement

Jud Mackrill
Jud Mackrill
The Autonomy Spectrum

Aug 8, 2026

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5 min read

The Autonomy Spectrum

Ask, Operate, Automate, Delegate — the four rungs of AI, and how to tell which one your firm is actually standing on.

Jud Mackrill
Jud Mackrill
The One-Page Firm

Aug 1, 2026

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4 min read

The One-Page Firm

A Silicon Valley engineer solved recipe design in 2004. The internet ignored it for 22 years. There's a reason, and it applies to your firm.

Jud Mackrill
Jud Mackrill
Ashtrays on Airplanes

Jul 25, 2026

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3 min read

Ashtrays on Airplanes

The FAA still requires an ashtray on a plane where nobody can smoke. There's a reason, and it applies to your firm.

Jud Mackrill
Jud Mackrill
22 to 7 - The Importance of Progress

Jul 18, 2026

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5 min read

22 to 7 - The Importance of Progress

From 22 hours to under 7. The record fell because swimmers shared what they learned. The families we serve need us to do the same.

Jud Mackrill
Jud Mackrill
The Storm That Clears the Air

Jul 11, 2026

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5 min read

The Storm That Clears the Air

Order isn't what tames intensity. It's what makes it work.

Jud Mackrill
Jud Mackrill
Not Unknowable. Just Unbuilt.

Jul 3, 2026

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3 min read

Not Unknowable. Just Unbuilt.

How to help wealth management experience a proper technology revolution

Jud Mackrill
Jud Mackrill
No Room for Sleep

Jun 27, 2026

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3 min read

No Room for Sleep

The industry's been told to take the summer off for 250 years. This summer may be very different.

Jud Mackrill
Jud Mackrill
The RIA Growth Problem Nobody Wants to Name

Jun 20, 2026

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5 min read

The RIA Growth Problem Nobody Wants to Name

Ben Carlson on the Pod, Milemarker Teaches Advisors About the Power of APIs in the AI Era and more

Jud Mackrill
Jud Mackrill
No One Should Care More Than You

Jun 13, 2026

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4 min read

No One Should Care More Than You

The present/future of wealth management hinges on how much we care and how we deliver

Jud Mackrill
Jud Mackrill
Tenants, Not Landlords

Jun 6, 2026

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4 min read

Tenants, Not Landlords

2X Wealthie Nominations, Pershing INSITE Recap & A Look at How to Instill Freedom in Your Firm

Jud Mackrill
Jud Mackrill
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The Rising Tide

The Rising Tide

The Rising Tide is a weekly newsletter by Jud Mackrill that helps financial advisors, wealth executives, and fintech innovators make sense of a changing industry—and seize the momentum. Each issue is packed with sharp insights, strategic commentary, and real stories from the frontlines of wealth management, all delivered in a clear, compelling voice. Whether it’s data strategy, advisor tech, leadership, or client experience, The Rising Tide brings you practical ideas to help your business grow and your thinking stay ahead. Written by someone who’s built and advised the biggest names in wealth management, The Rising Tide isn’t theory—it’s a signal. Subscribe to ride the wave, not get swept up by it.


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