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What's Your Clauduary?

Mar 7, 2026

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7 min read

What's Your Clauduary?

How embracing collaborative learning can lead to transformative impact

Jud Mackrill
Jud Mackrill
Someone Else Is Paying for Your Patience

Feb 28, 2026

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8 min read

Someone Else Is Paying for Your Patience

The present state of affairs when it comes to navigating AI in your firm

Jud Mackrill
Jud Mackrill
What Are We Building?

Feb 21, 2026

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8 min read

What Are We Building?

The Power of the Present Active State

Jud Mackrill
Jud Mackrill
The Custodial Arms Race

Feb 14, 2026

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13 min read

The Custodial Arms Race

75 million people read the wake-up call. Here's what it means for your firm.

Jud Mackrill
Jud Mackrill
Going Live

Feb 7, 2026

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9 min read

Going Live

As automation perfects the routine, the human skills—improvisation, presence, reading the room—become the edge.

Jud Mackrill
Jud Mackrill
MacGyver, Swiss Army Knives, and Your AI-Driven Advisory Firm

Jan 31, 2026

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9 min read

MacGyver, Swiss Army Knives, and Your AI-Driven Advisory Firm

Why Comfort Is Killing Your Firm's Creativity

Jud Mackrill
Jud Mackrill
The Rematch: Why Adaptation Beats Adoption Every Time

Jan 24, 2026

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10 min read

The Rematch: Why Adaptation Beats Adoption Every Time

A quarterback, a linebacker, and what the rematch reminds RIAs about real change

Jud Mackrill
Jud Mackrill
3,333 Reasons to Make Your Own Metrics & Master Your Impact

Jan 17, 2026

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8 min read

3,333 Reasons to Make Your Own Metrics & Master Your Impact

Talking Matt Regan, Wealthcare and Chance the Rapper

Jud Mackrill
Jud Mackrill
The New War for Talent

Jan 10, 2026

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9 min read

The New War for Talent

Recruiting, Optimizing and Fighting for Impactful Wealth Management Firms in 2026

Jud Mackrill
Jud Mackrill
You're the Spark - Keys to Making Momentum Contagious

Jan 3, 2026

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8 min read

You're the Spark - Keys to Making Momentum Contagious

What college football teaches the wealth management industry about momentum

Jud Mackrill
Jud Mackrill
Have Your Pizza and Track It Too

Dec 27, 2025

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12 min read

Have Your Pizza and Track It Too

Why wealth management still can’t do what Domino’s figured out in 2008—and why 2026 changes everything

Jud Mackrill
Jud Mackrill
Forget Spotify Wrapped. Try This Instead.

Dec 20, 2025

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9 min read

Forget Spotify Wrapped. Try This Instead.

Elevation Point Chooses Milemarker, Badgley Phelps Wealth on the Pod and More

Jud Mackrill
Jud Mackrill
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The Rising Tide

The Rising Tide

The Rising Tide is a weekly newsletter by Jud Mackrill that helps financial advisors, wealth executives, and fintech innovators make sense of a changing industry—and seize the momentum. Each issue is packed with sharp insights, strategic commentary, and real stories from the frontlines of wealth management, all delivered in a clear, compelling voice. Whether it’s data strategy, advisor tech, leadership, or client experience, The Rising Tide brings you practical ideas to help your business grow and your thinking stay ahead. Written by someone who’s built and advised the biggest names in wealth management, The Rising Tide isn’t theory—it’s a signal. Subscribe to ride the wave, not get swept up by it.


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