How to Leverage Technology and Culture to Drive Business Growth

Episode 076: On this week’s episode of The Connected Advisor, I speak with Jeremy Nelson, President at Element Wealth.

In this episode, Jeremy shares his journey from discovering investing as a 10-year-old in Canada to building Mississippi’s fastest-growing RIA. Jeremy discusses merging with Ross and Yerger, prioritizing culture and client relationships, and leveraging technology for growth. He explores AI’s potential to enhance advisory efficiency while maintaining human-centered service. From integrating new team members to fostering client trust, Jeremy highlights the importance of leadership, transparency, and personal connections in driving success. 

Key Takeaways

• Prioritize Culture and Client Relationships: Building a strong organizational culture and fostering deep client relationships are fundamental to sustainable growth in financial advising.

• Embrace Technology and AI: Leveraging technology, including AI, can enhance efficiency and client service, but it’s crucial to maintain a human-first approach to preserve personal connections.

• Navigate Mergers with Transparency: When merging firms, clear communication and transparency are vital to integrate teams effectively and maintain trust with clients.

• Invest in Leadership Development: Developing leadership skills within the team ensures adaptability and resilience, enabling the firm to navigate industry changes successfully.

• Balance Innovation with Personalization: While adopting new technologies is important, ensuring that client interactions remain personalized and human-centric is key to differentiating your advisory services.

Quotes

“I think AI is going to become a massive productivity tool that we're going to be able to leverage and we're just  scratching the surface.” ~ Jeremy Nelson

“ The only way to be efficient is technology, right? And by putting that at the center of our  business, operationally, it enables us to handle more and more clients.” ~ Jeremy Nelson

“When you do a good job with your clients—when you connect with them on a personal basis, when you understand where they are in life, what they're trying to achieve— you're working together in a partnership. They're going to be really willing to refer you because they like you.” ~ Jeremy Nelson

Links 

• Jeremy Nelson

• Element Wealth

• Legg Mason

• Nintendo

• Ross and Yerger

• Juli-Ann Marquette

• Principles for Dealing with the Changing World Order by Ray Dalio

• The Psychology of Money by Morgan Housel

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• Milemarker.co

• Kyle on LinkedIn

• Jud on LinkedIn

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Kyle Van Pelt