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The Rising Tide

The Rising Tide is a weekly newsletter by Jud Mackrill that helps financial advisors, wealth executives, and fintech innovators make sense of a changing industry—and seize the momentum. Each issue is packed with sharp insights, strategic commentary, and real stories from the frontlines of wealth management, all delivered in a clear, compelling voice. Whether it’s data strategy, advisor tech, leadership, or client experience, The Rising Tide brings you practical ideas to help your business grow and your thinking stay ahead. Written by someone who’s built and advised the biggest names in wealth management, The Rising Tide isn’t theory—it’s a signal. Subscribe to ride the wave, not get swept up by it.

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The Future of Wealth Management is Holistic - Are We Building that Future?

What the Best Financial Brands Know That Most Don’t

Momentum Isn’t Magic. It’s Moments.

What Balance and Bud Crawford Can Teach Wealth Management Firms About Winning Championships

Don't Let the Days Go By - How Wealth Management Needs to Rethink Change

Street Art, Kobra, and the Lesson for Advisors

The Rising Tide