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The Rising Tide

The Rising Tide is a weekly newsletter by Jud Mackrill that helps financial advisors, wealth executives, and fintech innovators make sense of a changing industry—and seize the momentum. Each issue is packed with sharp insights, strategic commentary, and real stories from the frontlines of wealth management, all delivered in a clear, compelling voice. Whether it’s data strategy, advisor tech, leadership, or client experience, The Rising Tide brings you practical ideas to help your business grow and your thinking stay ahead. Written by someone who’s built and advised the biggest names in wealth management, The Rising Tide isn’t theory—it’s a signal. Subscribe to ride the wave, not get swept up by it.

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Helping Your Clients Safely Make it Through Shark Week

The Six Rules for Building Better Connections

Getting Real About Data-Driven Decision Making, Air AI Could Be Your Next Sales Person, and Why Technology Alone Can't Replace Advisors

Why Technology Alone Can't Replace Wealth Advisors

The Power of Purpose in Delivering Client Experience, The End of the In-Office Era, and a Couple Event Invites

Harnessing the Power of Technology and Automation

The Rising Tide