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Jud Mackrill
Jud Mackrill

Jud Mackrill is the co-founder of Milemarker and a General Partner at alternatives and fund technology platform, Mammoth. He is passionate about connecting the future of financial advice through design, software integration and investing in tomorrow's leading companies. As a multi award-winning marketer and designer, Jud's work has contributed to the success of today's leading financial services and advisory firms. Jud was previously the CMO of Orion, co-founder of Mineral (which he sold to Carson in 2018) and the CMO of Carson. Jud and his wife Kim reside in Charleston and have four school-aged children. He enjoys spending time with his family, biking, walking, spicy food and Nebraska Football.

The Downfall of Niche Practices

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Sep 12, 2026

The Downfall of Niche Practices

Charlie Munger's career advice, and an industry racing the other way

Jud Mackrill
Jud Mackrill
The Trees We Build Around

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Sep 5, 2026

The Trees We Build Around

Why the most transformative work is built around the people that are already there

Jud Mackrill
Jud Mackrill
Pumpkin Spice: Why the Future of Wealth Management Will Ask You to Create a Category

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Aug 29, 2026

Pumpkin Spice: Why the Future of Wealth Management Will Ask You to Create a Category

How a bottom-of-the-list idea became an asset class.

Jud Mackrill
Jud Mackrill
The One Thing Spirit Airlines Never Charged For

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Aug 22, 2026

The One Thing Spirit Airlines Never Charged For

A bankruptcy judge put a price on 34 years of Spirit's institutional memory. Your firm holds the same asset, and fifteen vendors are holding the keys.

Jud Mackrill
Jud Mackrill
Pick Two.

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Aug 15, 2026

Pick Two.

Embracing a New Paradigm for Achievement

Jud Mackrill
Jud Mackrill
The Autonomy Spectrum

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Aug 8, 2026

The Autonomy Spectrum

Ask, Operate, Automate, Delegate — the four rungs of AI, and how to tell which one your firm is actually standing on.

Jud Mackrill
Jud Mackrill
The One-Page Firm

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Aug 1, 2026

The One-Page Firm

A Silicon Valley engineer solved recipe design in 2004. The internet ignored it for 22 years. There's a reason, and it applies to your firm.

Jud Mackrill
Jud Mackrill
Ashtrays on Airplanes

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Jul 25, 2026

Ashtrays on Airplanes

The FAA still requires an ashtray on a plane where nobody can smoke. There's a reason, and it applies to your firm.

Jud Mackrill
Jud Mackrill
22 to 7 - The Importance of Progress

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Jul 18, 2026

22 to 7 - The Importance of Progress

From 22 hours to under 7. The record fell because swimmers shared what they learned. The families we serve need us to do the same.

Jud Mackrill
Jud Mackrill
The Storm That Clears the Air

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Jul 11, 2026

The Storm That Clears the Air

Order isn't what tames intensity. It's what makes it work.

Jud Mackrill
Jud Mackrill
Not Unknowable. Just Unbuilt.

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Jul 3, 2026

Not Unknowable. Just Unbuilt.

How to help wealth management experience a proper technology revolution

Jud Mackrill
Jud Mackrill
No Room for Sleep

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Jun 27, 2026

No Room for Sleep

The industry's been told to take the summer off for 250 years. This summer may be very different.

Jud Mackrill
Jud Mackrill
The RIA Growth Problem Nobody Wants to Name

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Jun 20, 2026

The RIA Growth Problem Nobody Wants to Name

Ben Carlson on the Pod, Milemarker Teaches Advisors About the Power of APIs in the AI Era and more

Jud Mackrill
Jud Mackrill
No One Should Care More Than You

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Jun 13, 2026

No One Should Care More Than You

The present/future of wealth management hinges on how much we care and how we deliver

Jud Mackrill
Jud Mackrill
Tenants, Not Landlords

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Jun 6, 2026

Tenants, Not Landlords

2X Wealthie Nominations, Pershing INSITE Recap & A Look at How to Instill Freedom in Your Firm

Jud Mackrill
Jud Mackrill
Reduced By

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May 30, 2026

Reduced By

The Next Wave of Leadership at Envestnet, MCP for RIA's Made Simple Webinars & More

Jud Mackrill
Jud Mackrill
LGA's Sinkhole & The Glaring Opportunities

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May 23, 2026

LGA's Sinkhole & The Glaring Opportunities

How to Make AI Actually Move the Need for Your Firm & More.

Jud Mackrill
Jud Mackrill
The Spirit of Commencement & How It Can Transform Your Firm

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May 16, 2026

The Spirit of Commencement & How It Can Transform Your Firm

Embracing AI for Your Firm & Behind the Scenes of MCF Advisors

Jud Mackrill
Jud Mackrill
The Era of Acceleration

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May 9, 2026

The Era of Acceleration

OnePoint BFG Wealth Partners & How MCP's Are Changing the Wealth Landscape

Jud Mackrill
Jud Mackrill
Regenerate

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May 2, 2026

Regenerate

Milemarker rolls out live inside of Tamarac & Composition Wealth Talks Purpose

Jud Mackrill
Jud Mackrill
The Red Hot Chili Peppers Secret to Succession

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Apr 25, 2026

The Red Hot Chili Peppers Secret to Succession

Inspiration, succession, and what John Frusciante knew that most new leaders don't.

Jud Mackrill
Jud Mackrill
A Letter from the Office of Automation

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Apr 18, 2026

A Letter from the Office of Automation

How I AI Webinar, Milemarker Relay Launch and More

Jud Mackrill
Jud Mackrill
Talent Is Your Floor

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Apr 10, 2026

Talent Is Your Floor

The message and building team character that every firm can apply

Jud Mackrill
Jud Mackrill
What the Romans Meant by Best

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Apr 4, 2026

What the Romans Meant by Best

How I AI Workshop and Perspective on Marketing in Wealth Management

Jud Mackrill
Jud Mackrill
From Transactional to Transformational

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Mar 28, 2026

From Transactional to Transformational

SmartX & Milemarker Integrate, The Can't Miss Workflow Webinar Replay & Verity Larsen on the Pod

Jud Mackrill
Jud Mackrill
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The Rising Tide

The Rising Tide is a weekly newsletter by Jud Mackrill that helps financial advisors, wealth executives, and fintech innovators make sense of a changing industry—and seize the momentum. Each issue is packed with sharp insights, strategic commentary, and real stories from the frontlines of wealth management, all delivered in a clear, compelling voice. Whether it’s data strategy, advisor tech, leadership, or client experience, The Rising Tide brings you practical ideas to help your business grow and your thinking stay ahead. Written by someone who’s built and advised the biggest names in wealth management, The Rising Tide isn’t theory—it’s a signal. Subscribe to ride the wave, not get swept up by it.

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