LogoThe Rising Tide
Authors
Login
Subscribe
Oliver Buchannon
Jud Mackrill

Jud Mackrill is the co-founder of Milemarker and a General Partner at alternatives and fund technology platform, Mammoth. He is passionate about connecting the future of financial advice through design, software integration and investing in tomorrow's leading companies. As a multi award-winning marketer and designer, Jud's work has contributed to the success of today's leading financial services and advisory firms. Jud was previously the CMO of Orion, co-founder of Mineral (which he sold to Carson in 2018) and the CMO of Carson. Jud and his wife Kim reside in Charleston and have four school-aged children. He enjoys spending time with his family, biking, walking, spicy food and Nebraska Football.

LGA's Sinkhole & The Glaring Opportunities

May 23, 2026

•

7 min read

LGA's Sinkhole & The Glaring Opportunities

How to Make AI Actually Move the Need for Your Firm & More.

Jud Mackrill
Jud Mackrill
The Spirit of Commencement & How It Can Transform Your Firm

May 16, 2026

•

6 min read

The Spirit of Commencement & How It Can Transform Your Firm

Embracing AI for Your Firm & Behind the Scenes of MCF Advisors

Jud Mackrill
Jud Mackrill
The Era of Acceleration

May 9, 2026

•

5 min read

The Era of Acceleration

OnePoint BFG Wealth Partners & How MCP's Are Changing the Wealth Landscape

Jud Mackrill
Jud Mackrill
Regenerate

May 2, 2026

•

5 min read

Regenerate

Milemarker rolls out live inside of Tamarac & Composition Wealth Talks Purpose

Jud Mackrill
Jud Mackrill
The Red Hot Chili Peppers Secret to Succession

Apr 25, 2026

•

5 min read

The Red Hot Chili Peppers Secret to Succession

Inspiration, succession, and what John Frusciante knew that most new leaders don't.

Jud Mackrill
Jud Mackrill
A Letter from the Office of Automation

Apr 18, 2026

•

6 min read

A Letter from the Office of Automation

How I AI Webinar, Milemarker Relay Launch and More

Jud Mackrill
Jud Mackrill
Talent Is Your Floor

Apr 10, 2026

•

9 min read

Talent Is Your Floor

The message and building team character that every firm can apply

Jud Mackrill
Jud Mackrill
What the Romans Meant by Best

Apr 4, 2026

•

7 min read

What the Romans Meant by Best

How I AI Workshop and Perspective on Marketing in Wealth Management

Jud Mackrill
Jud Mackrill
From Transactional to Transformational

Mar 28, 2026

•

8 min read

From Transactional to Transformational

SmartX & Milemarker Integrate, The Can't Miss Workflow Webinar Replay & Verity Larsen on the Pod

Jud Mackrill
Jud Mackrill
There Is No Place Like

Mar 21, 2026

•

7 min read

There Is No Place Like

An inside look at Wealth.com and the Workflow Workshop You Can't Afford to Miss

Jud Mackrill
Jud Mackrill
Playing on Glass

Mar 14, 2026

•

7 min read

Playing on Glass

Running through March Madness, Recapping Key Conferences and More

Jud Mackrill
Jud Mackrill
What's Your Clauduary?

Mar 7, 2026

•

7 min read

What's Your Clauduary?

How embracing collaborative learning can lead to transformative impact

Jud Mackrill
Jud Mackrill
Someone Else Is Paying for Your Patience

Feb 28, 2026

•

8 min read

Someone Else Is Paying for Your Patience

The present state of affairs when it comes to navigating AI in your firm

Jud Mackrill
Jud Mackrill
What Are We Building?

Feb 21, 2026

•

8 min read

What Are We Building?

The Power of the Present Active State

Jud Mackrill
Jud Mackrill
The Custodial Arms Race

Feb 14, 2026

•

13 min read

The Custodial Arms Race

75 million people read the wake-up call. Here's what it means for your firm.

Jud Mackrill
Jud Mackrill
Going Live

Feb 7, 2026

•

9 min read

Going Live

As automation perfects the routine, the human skills—improvisation, presence, reading the room—become the edge.

Jud Mackrill
Jud Mackrill
MacGyver, Swiss Army Knives, and Your AI-Driven Advisory Firm

Jan 31, 2026

•

9 min read

MacGyver, Swiss Army Knives, and Your AI-Driven Advisory Firm

Why Comfort Is Killing Your Firm's Creativity

Jud Mackrill
Jud Mackrill
The Rematch: Why Adaptation Beats Adoption Every Time

Jan 24, 2026

•

10 min read

The Rematch: Why Adaptation Beats Adoption Every Time

A quarterback, a linebacker, and what the rematch reminds RIAs about real change

Jud Mackrill
Jud Mackrill
3,333 Reasons to Make Your Own Metrics & Master Your Impact

Jan 17, 2026

•

8 min read

3,333 Reasons to Make Your Own Metrics & Master Your Impact

Talking Matt Regan, Wealthcare and Chance the Rapper

Jud Mackrill
Jud Mackrill
The New War for Talent

Jan 10, 2026

•

9 min read

The New War for Talent

Recruiting, Optimizing and Fighting for Impactful Wealth Management Firms in 2026

Jud Mackrill
Jud Mackrill
You're the Spark - Keys to Making Momentum Contagious

Jan 3, 2026

•

8 min read

You're the Spark - Keys to Making Momentum Contagious

What college football teaches the wealth management industry about momentum

Jud Mackrill
Jud Mackrill
Have Your Pizza and Track It Too

Dec 27, 2025

•

12 min read

Have Your Pizza and Track It Too

Why wealth management still can’t do what Domino’s figured out in 2008—and why 2026 changes everything

Jud Mackrill
Jud Mackrill
Forget Spotify Wrapped. Try This Instead.

Dec 20, 2025

•

9 min read

Forget Spotify Wrapped. Try This Instead.

Elevation Point Chooses Milemarker, Badgley Phelps Wealth on the Pod and More

Jud Mackrill
Jud Mackrill
Take Your Ball and Go Home

Dec 13, 2025

•

7 min read

Take Your Ball and Go Home

Behind the Scenes at FINNY & Navigator Launch Replay

Jud Mackrill
Jud Mackrill
The Truth About AI and Wealth Management: We Have Learned the Words. Now What?

Dec 6, 2025

•

9 min read

The Truth About AI and Wealth Management: We Have Learned the Words. Now What?

Milemarker Navigator Launches, KVP and Kailash Win Awards and more

Jud Mackrill
Jud Mackrill
Load more
The Rising Tide

The Rising Tide

The Rising Tide is a weekly newsletter by Jud Mackrill that helps financial advisors, wealth executives, and fintech innovators make sense of a changing industry—and seize the momentum. Each issue is packed with sharp insights, strategic commentary, and real stories from the frontlines of wealth management, all delivered in a clear, compelling voice. Whether it’s data strategy, advisor tech, leadership, or client experience, The Rising Tide brings you practical ideas to help your business grow and your thinking stay ahead. Written by someone who’s built and advised the biggest names in wealth management, The Rising Tide isn’t theory—it’s a signal. Subscribe to ride the wave, not get swept up by it.


Home

© 2026 The Rising Tide, Milemarker Inc..
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv